Evidence-based deal inspection
Stop forecasting hope.
Inspect the deal.
Trugap challenges live B2B sales opportunities against customer evidence, exposing risk, unsupported assumptions and exactly what needs to happen next.
No credit card. One complete inspection.
Built for VP Sales, Heads of Sales and CROs · Teams of 5 to 50 sellers
[DEAL NAME]
Q4 COMMIT · [CLOSE DATE] · [OWNER]
85
Confidence
52
Evidence
33
Trugap
The problem
Your CRM records confidence. Trugap tests the evidence.
CRM stages tell you where the salesperson believes the opportunity sits. Forecast categories tell you what the team expects to happen.
Trugap asks a different question.
Stage inspection
What does the customer evidence actually support?
Seller says
Proposal
CRM stage 3 of 5 · Confidence 85
Source: CRM + repTrugap finds
0 / 4 evidenced
- Economic buyer never engagedNo evidence
- Impact not quantifiedNo evidence
- Procurement unknownNo evidence
- No customer-owned next stepNo evidence
The stage says Proposal. The evidence says Discovery.
2 stages of gap · Sample data
How it works
Four steps from claim to evidence.
Anyone can type 85%. Unsupported answers score zero. Run it yourself, or run it with the rep in your next deal review.
Step 01
Inspect
Answer evidence questions about a live deal. Who said it, when, and where.
Step 02
Evidence
Trugap separates verified evidence from supported information, assumptions and missing evidence.
Step 03
Challenge
Compare seller confidence against evidence-based Deal Health.
Step 04
Act
See what could kill the deal, what you're assuming, what to do next and what to ask the customer.
Inside a Trugap analysis
A second opinion that only accepts evidence.
01 · Deal Health
02 · What could kill this deal
No economic buyer has engaged.
Budget approval depends on a CFO who hasn't seen the business case.
03 · You're assuming
That the champion can secure procurement time this quarter.
No procurement contact is named.
04 · Close date reality
Not operationally credible.
The expected close date requires legal and procurement steps that have not started.
Your next move
05 · Do this next
Ask the champion to arrange a 30-minute business case review with the CFO before the proposal is sent.
30 min · Champion + CFO06 · Ask the customer
Who else needs to approve an investment of this size, and when do they next meet?
Re-inspection
Deals change. Inspect them again.
Re-inspect after meaningful customer interactions and see whether the opportunity is genuinely getting stronger.
See evidence gained, risks resolved, new risks and persistent weaknesses across the life of the opportunity.
- Buyer evidenceGained
- Procurement evidenceGained
- MomentumUp
- Trugap33 → 15
Pipeline view
See what's happening across the pipeline.
An evidence layer alongside your CRM.
Your Trugap
What the CRM believes versus what the customer has actually said. The distance between them is your Trugap.
85
Confidence
52
Evidence
33
Trugap
Deal A
Deal B
Deal C
Deal D
Deal E
Evidence measures what the customer has actually said and done. It is not a probability to close.
Average Deal Health
One number for the whole pipeline, scored on evidence, not optimism.
64/100
Stage integrity
Whether each deal has earned the stage it's sitting in.
3 of 5 stages unverified
Common evidence weaknesses
The gaps that show up across deal after deal.
Persistent risks
Risks that keep coming back week after week without anyone fixing them.
Deals requiring management attention
The short list worth a manager's time this week.
- [DEAL NAME]No EB · 2 wks
- [DEAL NAME]Close date moved 3x
- [DEAL NAME]Evidence dropped 18
Pricing
Start with one complete inspection, free.
No credit card to start. Monthly plans, cancel anytime.
Individual
£49 / month
For individual sellers and consultants.
- 1 user
- Up to 10 active deals
- Unlimited re-inspections of those active deals
- Full Trugap analysis
- Deal Progress
- Inspection history
Team
£199 / month
For growing B2B sales teams.
- Up to 5 users
- Up to 50 active deals
- Everything in Individual
- Team Intelligence
- Manager views
- Seller evidence patterns
- Systemic risk analysis
Revenue
£499 / month
For larger revenue teams.
- Up to 20 users
- Unlimited active deals
- Everything in Team
- Advanced workspace controls
- Priority support
Need more than 20 users? Contact us.
Start inspecting
Inspect one live deal. See what the evidence says.
No credit card. One complete inspection.